lunes, 23 de noviembre de 2015

Final advertising campaign presentation

Post in this blog, the whole campaign that you prepared:

  1. TV commercial
  2. Radio Jingle
  3. Printed ads.
Organise it in order to make clear to the viewer.

Deadline: Saturday November 28th /2015

Presentation in class: Parental meeting December 5th / 2015

Tips for a good advertising campaign

1. Go After Your Target Audience

2. Highlight Your Competitive Advantage

3. Establish an Image
4. You Have to Spend Money to Make Money
5. Advertise in the Right Places6. Don’t Allow Your Budget to Run Your Advertising Campaign
7. Diversify
8. Don’t Try to Be Everything to Everyone
9. Test Your Ads in advance
10. Monitor Your Ads

Definition


An advertising campaign is typically broadcast through several media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of the population. Successful advertising campaigns achieve far more than the sporadic advertising, and may last from a few weeks and months to years.


https://www.youtube.com/watch?v=WJffi1TgM2M
Read more: http://www.businessdictionary.com/definition/advertising-campaign.html#ixzz3sLF55Y8X