Tips for a good advertising campaign

1. Go After Your Target Audience

2. Highlight Your Competitive Advantage

3. Establish an Image
4. You Have to Spend Money to Make Money
5. Advertise in the Right Places6. Don’t Allow Your Budget to Run Your Advertising Campaign
7. Diversify
8. Don’t Try to Be Everything to Everyone
9. Test Your Ads in advance
10. Monitor Your Ads

http://www.allbusiness.com/slideshow/top-10-tips-for-an-effective-advertising-campaign-16566950-1.html